Women must operate confidently and competently in a business golf setting as Golf is the Preferred Sport of American Business.
Sue McMurdy & Missie Berteotti, Business Golf Academy Co-Founders, speak and teach on all the pertinent topics for successful Business Golf Strategic Planning, Execution and Success. Clients will be prepared to say YES when invited to a business golf event and to receive a YES when issuing the invitation to key individuals for their most important business golf day.
We focus on the follow key areas
Custom Designed Events
Speaking Engagements
Golf Clinics
What You Can Expect us to Deliver On
A golfer cannot “read” their way to success in the game of golf just as a businessperson cannot rise to the highest levels of management without “experience.” The Business Golf Academy presents a learning environment that is experiential and interactive with plan development to start or continue a journey to peak performance. Yes you’ll be practicing!
Sessions led by Missie and Sue include topics presented regularly at corporate meetings and events with golf and fitness sessions based on the latest certification processes.
Attending a 3-day Business Golf Academy event is a unique opportunity to mix golf and business in one learning environment.
Sample Academy Agenda
Understanding Comfort Zones
This session will help everyone understand the concept of a comfort zone and how to break free of all the barriers keeping us from greatness in the boardroom and on the golf course.
“Going for the Green”
In this engaging keynote, audience members will “walk the greens” with Missie as she shares decades of golf experiences from her collegiate and professional LPGA career. Missie affirms to the female executive that the game of golf is the preferred sport of American business. Golf cuts through the corporate hierarchy and the course is often where the best opportunities come to fruition and where exposures to the best contacts occur.
Fitness & Swinging Breakout Sessions
Sessions on the actual act of swinging the club are taught in an indoor classroom where you use Missie’s many training aids and learn drills you can later take home to continue to develop. Missie is a TPI certified Golf Coach and leads this popular class to the group.
Working Lunch
A Professional will discuss Club Fitting and equipment purchase options.
Peak Performance: Create the Environment Personally and Professionally and Define Success
Everyone wants to work in an environment that promotes and rewards good performance. In this session, Sue will explore ways to create that environment in the workplace. Defining success goals for business and golf employs much of the same thinking. The group will work thru a goal definition exercise to use for the rest of the event and well after.
Putting/Chipping Instruction Practice
Group Dinner & Socializing
Early Morning Fitness Session
Etiquette on the Green
An indoor video session that will explain and show the many dos and don’ts of golf course etiquette. Everyone can and should be proficient at etiquette.
A Real Golf Pros Guide to Playing Good Golf: Train, Trust, and Delete
Golf doesn’t just involve how to hold the club and how to swing the club. There is a way to go about training our game that is distinct from trusting our game and how we do that shot after shot is what it is all about! We will talk about the strategies to use when dealing with the fear and nervousness that comes when we step outside our comfort zones. Participants get to practice this very important area that most golf pros do not address.
Outside Putting and Chipping Review
Working Lunch
Sue regularly speaks to Board Chairs and CEOs on the Role of the Board of Directors in Information Technology Governance. She leads a conversation on why board service is important and provides the high level questions any businessperson should be asking about Information Technology.
Indoor or Outdoor Full Swing Practice
The Country Club, The Cart Caddy Conundrum & The Confusion
There are many confusing concepts in the game of golf in addition to execution of the swing. Sue will provide guidance on navigating this culture and address specific areas of interest to the group. It is important to align business golfing objectives within the most appropriate environment, from the most exclusive club to the tin cup driving range.
Three Hole Walking Session
Execution and observation of best practices for “Flawless Green Etiquette” and understanding of how best to make a plan for each golf hole.
Lite Buffet & Trunk Show
Participants will enjoy the most up to date ladies golf fashion and accessories.
Strategies for Business Golf
The strategy for a business golf opportunity is very similar to the strategy of a key business meeting, except, we implement our golf strategy while playing golf at the same time! Not so easy! This segment is filled with personal experiences, details and humor of how to plan and execute the day.
Play 18 Holes
Boxed lunches provided on the golf course
What Happened on the Golf Course?
- Group Debrief
- Knowingness, confidence, preparedness, assuredness
The Path Forward…How to Continue?
- The Environment
- Lessons/Practice/Self Awareness
- Measure Performance/Celebrate Success
Event Survey
Co-Founders
Missie Berteotti
14-year Ladies Professional Golf Association (LPGA) veteran Missie Berteotti achieved great things as a collegiate and professional golfer, and now speaks across the country to leaders in corporations and associations…
14-year Ladies Professional Golf Association (LPGA) veteran Missie Berteotti achieved great things as a collegiate and professional golfer, and now speaks across the country to leaders in corporations and associations about communicating effectively on and off of the golf course. Today, Missie coaches women from all over the United States to handle communication opportunities when dealing with clients. At the underlying core of all of her coaching is the focus on the fundamental principles of her Mental Mastery Program™ which she has written about in her book The Mental Mastery Program – From the Classroom to the Course to Life. During her 14 years on the LPGA tour, Missie earned over 1 million dollars, won the Ping Welch’s Classic in 1993 and placed in the top 10 on numerous occasions. Her career-best round of 65 came in the third round of the 1991 Women’s Kemper Open in Hawaii.
Since leaving the tour to focus more on raising her son Sam and to coach other children, Missie again focused on juniors and women; hosting weekly women’s golf clinics and presenting The Mental Mastery Workshops to aspiring, junior, golfers on how to be the best competitor that they can be- physically and also mentally and emotionally! To miss all of that is too important and that is her passion that she studies and practices in her own life.
Missie works as a teaching professional at Scally’s Golf Center in Pittsburgh, Pa. As a golf instructor, she continues to improve her skills and is a member of Toastmasters International and National Speakers Association. Missie has studied yoga and been an Iyengar Yoga instructor, worked at nationally known golf schools, received her National Certification in Therapeutic Massage, received her certification as a Titleist Performance Institute Golf Fitness Instructor and was certified by Rick Jensen to coach Mental Skills and is one of the few nationally Certified Golf Coaches.
Missie, who is a graduate of Upper St. Clair High School in Pittsburgh, won back-to-back Pennsylvania State Championships from 1980-81. Missie then attended the University of Miami, where she had a successful collegiate career, highlighted by medalist honors at the 1984 NCAA Championship.
Sue McMurdy
Sue McMurdy draws on more than three decades of experience and knowledge gained as a highly accomplished banking and technology executive to contribute to the Business Golf Academy…
Sue McMurdy draws on more than three decades of experience and knowledge gained as a highly accomplished banking and technology executive to contribute to the Business Golf Academy. She has hands-on experience in the successful navigation of corporate life, after starting her career as a programmer trainee, and rising to President and CEO of a large IT services organization and from 2000-2012 serving as an Executive Officer and Chief Information Officer of a financial services corporation listed on the NYSE.
During the 30-plus years Sue spent with her organization, she helped develop a team of technology professionals, established corporate culture, policies and procedures, and led strategic technology and cross-functional business initiatives. As CIO, Sue oversaw IT systems, multiple data centers, network infrastructure, information security, vendor management, operations and facilities for more than 100 locations. She also facilitated strategic planning for the entire corporation, aligning technology with corporate strategy.
Sue played golf as a child and has competed at state and national levels as an amateur, qualifying for USGA Championships over a 40 year span. She held many leadership roles in golf, including President of the Pennsylvania State Women’s Golf Association and Chairman of the Executive Women’s Council for the 2010 US Women’s Open at Oakmont. Her passion for the game is evident in her desire to encourage women and juniors to take up the game and improve their skills.
Sue was recognized as a Top Women in Business by the Pittsburgh Business Times in 2009 and CIO of the Year for Large Corporations, by the Pittsburgh Technology Council in 2011. She was inducted into the Indiana County Sports Hall of Fame in 2014 and was selected as 2015 Distinguished Alumni, Indiana University of Pennsylvania, where she served for 9 years on the Foundation Board and currently serves on Advancement Councils for Natural Science & Mathematics and Athletics.